From Fleeting Success to Lasting Legends?

NGO Academy Keynote by Markus Baer


Join us for a captivating talk with Professor Markus Baer revealing how to ensure lasting creativity and success in your organisation. This NGO Academy online keynote takes place October 18, 2023, 6.00 – 7.30 pm CEST. Sign up via the link below!

Why do so many novelists, film directors, and first-time inventors often have a hard time replicating their early success? In this talk, Markus Baer will present some new findings that shed light on the conditions that give rise to the phenomenon that has become known as the “one-hit wonder” and the psychology behind it. Additionally, you will gain insights into what each of us can do to ensure that we sustain our creativity — both in our personal and professional lives.

Markus Baer, Ph.D. is an award-winning scholar and teacher and a thought leader in the field of creativity. Currently, he is Professor of Organizational Behavior at the Olin Business School, Washington University in St. Louis where he also serves as Vice Dean of Executive Education. He earned his M.A. in Psychology from the Justus-Liebig-University in Giessen, Germany and his Ph.D. from the University of Illinois at Urbana-Champaign. Markus Baer studies innovation and all its related activities—problem formulation, idea generation, solution selection, and idea implementation.

Florian Bauer (ERSTE Foundation) will open the evening with a welcome statement and Professor Michael Meyer (WU Vienna) will guide us through the evening. For more information go to: NGO Academy Keynote – From Fleeting Success to Lasting Legends?

Sign up for the keynote event participation here.

Cover picture: Image from Ten years NGO Academy Event on 29 September 2023, Photo: Igor Ripak

Florian Bauer

Director Social Finance, Sustainability and Innovation
Since 2023, Florian Bauer has been responsible for social finance, sustainability and social innovation at ERSTE Foundation. Prior to this role, Florian worked in the NGO & Social Entrepreneurship sector for more than 13 years. He led the Renewable Energy and Energy Efficiency Partnership (REEEP), an international multilateral NGO that works to accelerate market-based deployment of renewable energy and energy efficient systems in developing countries, and was Managing Director & COO of the Impact Hub Vienna. From 2020-2023, Florian established strategic alliances with key partners and helped to create innovative semantic technology solutions at Semantic Web Company (SWC), a leading IT company in semantic AI solutions.