Spasi znak!

Authors: Rosana Ratkovčić, Sanja Bachrach Krištofić, Mario Krištofić
Publisher: Umjetnička organizacija Kultura umjetnosti, Zagreb
Content: 95 pages
ISBN: 978-953-57150-2-3
Year: 2014

Spasi znak! (Save the sign!) is a project proposing the conservation and protection of old factory signs, writings and logos in the Zagreb area. After the collapse of various factories and industrial plants that once were among the most important elements of development and economic prosperity in former Yugoslavia, the factory signs are often the only thing left on the ruined buildings. Zagreb was a major industrial centre and there are a number of such examples in the city area.

The Spasi znak! project includes photographing, documenting and cataloguing the remaining signs in the Zagreb area, publishing a book with the results of these studies, and attempting to find a location for storage of these signs, as well as financial and expert support for their restoration and protection. The book contains around one hundred examples of logos recorded on the façades or stores of the former factories.

This publication is available at ERSTE Foundation Library.

Florian Bauer

Director Social Finance, Sustainability and Innovation
Since 2023, Florian Bauer has been responsible for social finance, sustainability and social innovation at ERSTE Foundation. Prior to this role, Florian worked in the NGO & Social Entrepreneurship sector for more than 13 years. He led the Renewable Energy and Energy Efficiency Partnership (REEEP), an international multilateral NGO that works to accelerate market-based deployment of renewable energy and energy efficient systems in developing countries, and was Managing Director & COO of the Impact Hub Vienna. From 2020-2023, Florian established strategic alliances with key partners and helped to create innovative semantic technology solutions at Semantic Web Company (SWC), a leading IT company in semantic AI solutions.