PROTO – grafický design a současné umění

Editors: Petr Bosák, Robert Jansa, Markéta Magidová et al.
Publisher:, Prague
Content: 243 pages
ISBN: 978-80-87259-22-1
Year: 2013

PROTO – Graphic Design and Contemporary Art is an anthological publication that examines graphic design in the context of visual art. The book is published as a compilation of parts of two degree dissertations from the Academy of Arts, Architecture and Design in Prague and comprehensively maps the last thirteen years (2000–2013) in graphic design.

The publication of the book was preceded by extensive research of the field, from which the actual content of the book (textual and pictorial) was generated in collaboration with curators, designers, artists and theorists. The publication presents the current phenomena and issues that graphic designers come across in their practice. The key issue here consists of searching for the boundaries and connections between form and concept, design and art.

The book makes use of the Czech scene in particular as a laboratorial microcosm of examples that illuminate the issue of graphic design in more general terms. The topic is viewed from three perspectives: from that of language and its (un)intelligibility, from the temporal or historical perspective and last but not least from the viewpoint of the socio-political role of art and design. The book brings together studies analysing the issue in general and specific interviews, essays, art projects and curatorial introductions to exhibitions.

This publication is available at ERSTE Foundation Library.

Florian Bauer

Director Social Finance, Sustainability and Innovation
Since 2023, Florian Bauer has been responsible for social finance, sustainability and social innovation at ERSTE Foundation. Prior to this role, Florian worked in the NGO & Social Entrepreneurship sector for more than 13 years. He led the Renewable Energy and Energy Efficiency Partnership (REEEP), an international multilateral NGO that works to accelerate market-based deployment of renewable energy and energy efficient systems in developing countries, and was Managing Director & COO of the Impact Hub Vienna. From 2020-2023, Florian established strategic alliances with key partners and helped to create innovative semantic technology solutions at Semantic Web Company (SWC), a leading IT company in semantic AI solutions.