Regional Programme 2016/2017

The Regional Programme 2016/2017 offered 34 workshops that took place in seven countries throughout the region of Central and South-Eastern Europe. From October 2016 to June 2017, eligible organisations could benefit from workshops covering crucial management-related topics like leadership, organisational development or marketing. With regards to the recent developments in the target region, some topics related directly to the issue of crises and offer, for example, communication strategies in times of crises and for combating hate crime. It was the first time that Regional Programme offered more content-related workshops, for example one dealing with the empowerment strategies for target groups on the example of refugee.

Due to a very high demand, some workshops were replicated during fall 2017 and therefore appear in the listing of the Regional Programme 2017/2018.

WorkshopDateFocusLanguageCountry
Financial Planning and Accounting

Financial Planning and Accounting

This workshop deals with the fundamentals of financial planning and accounting. It aims at an audience at a starters’ level on these fields. So, the fundamentals of accounting and calculations are treated first. As a next step, the aims, techniques and tools for financial planning are in the focus. Both topics are looked at on a project as well as on a whole organization’s level. The course is built upon theoretical inputs together with practical examples (calculations) and case studies. Guest speakers will provide further insights into practical issues and solutions. At the end of the workshop, participants should be able to understand the nature and requirements of accounting processes and figures in their organizations and perform adequate calculations for donor- or funder-related causes. Furthermore, they gain insights into how to “manage” their figures.

Amongst others, the following topics will be covered: Fundamental accounting terminology and mechanisms; planning direct and indirect (overhead) costs and calculating services; integrated planning of cashflow and assets/liabilities; check for the validity of plans; dos and don’ts in planning; reporting techniques.

Lecturer: Josef Baumüller

18.01.2017 - 19.01.2017ImplementationENAT
Appreciative Inquiry - a new way of strategic thinking

Appreciative Inquiry - a new way of strategic thinking

The training Appreciative Inquiry – a new way of strategic thinking, aims to introduce to the participants a new form of strategic planning, rarely used in Romania at the level of non-governmental organizations. It is a methodology that goes beyond the problem identification as core step in planning the changes at the level of organizations and beyond. The Appreciative Inquiry method focuses on positive change, defined as “any form of organization change, redesign, or planning that begins with a comprehensive inquiry, analysis and dialogue of an organization’s positive core, that involves multiple stakeholders, and then links this knowledge to the organization’s strategic change agenda and priorities”.

Lecturer: Olivia Baciu

12.06.2017 - 14.06.2017Sustaining SuccessRORO
Human resources development – need or obligation?

Human resources development – need or obligation?

The 2-day workshop aims to motivate participants in planning and implementing guidelines for a human resource strategy inside the organization. It will highlight the need to define development objectives and actions in line with the organizational strategy and the specificity of the organization’s environment and relevant stakeholders. An overall interactive program includes presentations, example of good practices, simulations and case studies, work in groups. It is structured on four modules designed to consolidate knowledge and ensure the transferring of learning into practice. In the first module participants will be introduced to the topic and will discuss, critically, about the need for a human resources strategy within the organization. In the second module we will work on the guidelines of such a strategy, setting goals and priorities for action. The third module will explore subjects connected to leadership and motivation of staff, whilst the fourth module will focus on ways to develop the team.

Lecturer: Vlad Dumitrescu

09.05.2017 - 10.05.2017Sustaining SuccessRORO
Communications strategy development and media communications workshop

Communications strategy development and media communications workshop

A well-thought-through strategy is key to effective communications. One should know to whom, why, what and where we communicate. This is how you can distinguish your organization in the media noise, reach the media efficiently and raise funds. In order to achieve this we have to answer the following questions:

What is our brand and how do we develop it? What do we want our organization to be seen as in two years? What are the objectives of our communication and how do we assess its success? What are our target groups? How can we articulate our main messages and what channels should we use to communicate them?

During the first day of the workshop we identify core elements of a communications strategy building on the experience of the participants: the stakeholders, core messages, efficient channels and indicators for assessing the effectivity of communications.

During the second day participants learn the basics of media communications. Based on the strategy development exercises of the first day we analyse what type of structural needs occur at each organization. With a playful exercises we learn about credibility, visibility and storytelling. Participants will learn how to attract media attention.

Lecturers: Szilvia Varró & Szelim Simándi

18.05.2017 - 19.05.2017ImplementationHUHU
Use your talent and leadership skills to fulfil your dream!

Use your talent and leadership skills to fulfil your dream!

There is still a lack successful leaders in non-profits in the CEE region. This workshop will teach you how to recognize your strengths or weaknesses and find self confidence for realizing your dreams. It will help you to identify space for implementing your vision and goals – within your organization, surrounding community and also in your personal life. Hands-on practical, interactive workshop will walk you through the process of personal development towards successful leadership using your own examples. You will try everything out; leaving the two-day workshop with tools and procedures that will enable you to develop your individual leadership development plan and to achieve satisfaction in your professional and personal life.

Lecturers: Jan Kroupa & Jana Ledvinová

24.04.2017 - 25.04.2017Sustaining SuccessCSCZ
Towards financial sustainability: Social entrepreneurship and cross-sector partnerships

Towards financial sustainability: Social entrepreneurship and cross-sector partnerships

The main goal of the training is to provide civil society organizations with knowledge and skills in fields of social entrepreneurship, cross sector partnership and marketing, which will strengthen them to be more sustainable, efficient and visible in achieving their social mission. The first day of the training should introduce concept of social entrepreneurship, as an important tool for improving CSOs’ financial sustainability through the development of income generation activities. The second day will be dedicated to other important tools and skills for obtaining organizational sustainability – development of partnerships with companies and marketing for nonprofits. The sessions will consist of the theoretic segments as well as best practice examples, group work and practical exercises. As final result, CSOs will understand better what changes and innovations they can implement in order to be more efficient, visible and sustainable.

Lecturers: Neven Marinovic & Ivana Stancic

08.06.2017 - 09.06.2017ImplementationSRRS
Project Cycle Management – preparing successful project proposals

Project Cycle Management – preparing successful project proposals

In order to prepare a project proposal which will achieve its purpose a good preparation of a project idea is required. Project should be able to answer important questions related to the project:

Who is implementing the project?
Why?
For whom?
How?
When?
Where?
How much does it cost?

The first step in the project planning process is analysis. We analyse problems, stakeholders, organization and targeted state. Based on the analysis, we can start with the definition of the overall project and its most important parts. Thus, each organization when preparing a project proposal should clearly define:

General and specific objectives
Results and activities
Action plan
Target groups and final beneficiaries
The methodology and implementation risks
Project sustainability
Budget

This workshop aims to prepare participants and strengthen their capacities needed for the preparation and development of projects and their application for available grants with special emphasis on tenders published by the European Union.

Working methodology:

Participants of the workshop will be divided in at least 5 groups of 4 participants, and each group will through practical assignments work on their own project concept and budget.

If you have a project idea, this workshop is going to help you in creating a project concept and budget for the implementation
If you don’t have a project idea, through practical assignments and working in groups you will learn the methodology that you can use in preparation of your future projects.

Results of the workshop:

At the end of the workshop you will have a project concept and highly developed budget on which you can continue working in more depth and apply it for funding.

Lecturer: Vera Djokaj

29.05.2017 - 31.05.2017ImplementationHRHR
Communication: Let's Propel Innovation Together

Communication: Let's Propel Innovation Together

During the first part of the workshop’s first day, participants will listen to high level speakers that will introduce them to different topics by holding 20-minute TED-like speeches. This part of the workshop aims to offer new information to participants and will be broadcasted live through Facebook.
The second part of workshop is comprised of practical work with participants. Each participant should come with a communication problem or obstacle in their work. Dokukino and Atria Group team members will then answer questions, give advices and help participants solve certain communication issues.
All participants will have to make a presentation on their communication problem and its solutions. Participants will be given feedback for their presentations by Dokukino and Atria Group members. After that, Njuz.net team members will give their feedback in a fun and playful manner during “Roasting with Njuz.net”.

Lecturer: Darko Soković

12.04.2017 - 13.04.2017ImplementationSRRS
PR strategy and Storytelling for NGOs – from message development to media appearances (A)

PR strategy and Storytelling for NGOs – from message development to media appearances (A)

The two-day workshop provides you with an insight into the central elements in the field of public relations, starting with the underlying PR strategy and storytelling to the development of compelling key messages and images to appearances in front of cameras and microphones.
The first part gives an overview on the media environment, current trends and key players in the Austrian media landscape. The second part focuses on different aspects of PR strategy and storytelling, so your messages don’t get lost in the constant competition for public attention, media presence and headlines. The third part addresses how you can convey your key messages in media appearances in a practical manner. The focus of this part is on practical exercises while theoretical know-how will be provided as part of the individual reviewing process.

Lecturers: Lukas Kienzl & Klara Maria Schenk

22.05.2017 - 23.05.2017ImplementationDEAT
Volunteer Management in Times of Dynamization, Flexibilization and Emanzipation of Civic Engagement

Volunteer Management in Times of Dynamization, Flexibilization and Emanzipation of Civic Engagement

Volunteers are a key resource for many Civil Society Organizations. Recruiting, managing volunteer staff relations as well as retention are crucial elements of the volunteer management process. Social change due to processes of individualization, dynamization, flexibilization and emanzipation are affecting the frequency, the intensity and the way people donate time to Civil Society Organizations. Spontaneous volunteering like during the refugee crisis as well as episodic volunteering at big sport or cultural events is rising and getting more and more common in other fields of civic engagement. These developments lead to challenges and chances for the coordination and the management of volunteers. Additionally more volunteers like to be involved and participate in decision-making processes and broaden their scope of action and sphere of influence. Civil society organization have to rethink their volunteer management and governance procedures and develop new and innovative approaches.
Against this backdrop, this workshop is dealing with following questions:
- How can organizations deal with the rising demand of volunteers to take part in decision-making processes, the workflow design, etc? What are the merits and limitations considering the rising temporal fluidity of volunteers?
- What processes and standards can ensure the organizational inclusion of spontaneous and episodic volunteers in a social and workflow dimension?
- What amount or ratio of spontaneous and episodic volunteers is suitable for a particular organization? Which innovations in volunteer management are needed to cope with these changes and challenges?

Lecturers: Paul Rameder & Dieter Gremel

15.03.2017 - 16.03.2017ImplementationDEAT
Successfully leading teams and oneself (A)

Successfully leading teams and oneself (A)

The capability for successful leadership is not something you are “born” with, albeit this will be no disadvantage. Leadership can be learned and acquired. Professionalization of management must not be limited to technical/instrumental professionalization through increasingly applying management concepts and instruments (e.g. strategic development and controlling). Above all, it also means professionalization of leadership, be it establishing appropriate structural arrangements, interpersonal leadership and improving it through training and learning, and leading yourself to become a holistic leader.
Top-leadership skills are related to knowledge and behaviour of leaders, i.e. how they can influence their employees´ behaviour but also their ideas, emotions and values, their attitude towards organizational goals and strategies, their commitment and identification as well as the more general organizational culture.
In addition, leadership today more than ever means leading in and with teams; the leader as “lone wolf” or “great person”-theories are outdated already for long. The focus now is on social processes within teams. Leaders will continuously have to prove themselves within teams and to be prepared for the dynamics of such teams.

Lecturer: Wolfgang Mayrhofer

22.06.2017 - 23.06.2017Sustaining SuccessENRO
Combating Hate Speech

Combating Hate Speech

In this workshop you develop effective responses and creative counterstrategies in dealing with discriminatory and racist slogans, try out different lines of argumentation, and thus expand your personal communication competences in the event of verbal conflicts, aggressive rhetoric and hate speech. In addition, you learn strategies on how to deal with hate speech on the web and social media.

Lecturers: Dieter Gremel & Barbara Unterlechner

06.06.2017 - 07.06.2017Sustaining SuccessENAT
Balancing impact and profit from start-up to mature social enterprise

Balancing impact and profit from start-up to mature social enterprise

This 2-day workshop will look at social enterprise development and the life cycle of a business from startup to scaling. It will explore what needs to happen at the blueprint (startup), validation, preparation for scaling and scaling phase in planning and implementation; what are the financial, human and infrastructure resource needs; and what social impact can be expected at each growth stage. The workshop will put special emphasis on the financing needs and sources at each growth stage and discuss what the SE needs to have in order to access the various sources. We will devote time to discussing the tensions between social impact and financial viability and look at ways to manage those tensions in a small but growing team.

Lecturer: Eva Varga

11.05.2017 - 12.05.2017Sustaining SuccessENAT
Sales Psychology in NPOs: Selling between mission and marketing (B)

Sales Psychology in NPOs: Selling between mission and marketing (B)

Nowadays, NPOs are more and more forced to negotiate with donors, “sell” their mission and their services and products to the different stakeholder groups or even to run a kind of a retail business. Therefore NPOs have to develop selling strategies according to the theoretical knowledge from psychology and sociology. This requirement becomes especially clear, if for instance the NPO runs a business where products made by beneficiaries are sold to customers - either in a permanent store or at occasional events. The aim of the workshop is to introduce principles of sales psychology and to train sales conversations using practical examples from the participants´ working areas. By means of role plays, the sales situations are displayed and analyzed. Additionally, the different logics of selling and fulfilling the mission of an NGO are illustrated. Furthermore, questions of shop design, product mix (assortment) policy, pricing policy in combination with donations and overall sales concepts (e.g. adaptive selling, benefit selling) are discussed.

Lecturer: Renate Buber

29.06.2017 - 30.06.2017ImplementationENAT
Mass Individual Fundraising: What Works In Southeastern Europe and How YOUR Organization Can Unleash This Potential

Mass Individual Fundraising: What Works In Southeastern Europe and How YOUR Organization Can Unleash This Potential

There are numerous paths for nonprofit organizations to choose in diversifying their funding sources as they seek new ways to increase the impact of the work they do, including pivoting towards corporate donors, private foundations and/or generating own-source revenue through sales of products or services. But none can be more powerful and effective at building and fostering both a culture of philanthropy and building an active constituency that in developing and implementing successful outreach strategies to potential individual donors.
This workshop is designed for nonprofit organizations who are have not yet learned how to successfully reach out to various audiences of potential individual donors or how to design and craft messages that resonate with those target audiences. Because fundraising from individuals can take many different forms, this workshop will focus on several specific forms of fundraising geared to reaching either a limited or mass audience, including giving circles, event-centered fundraising, and mass internet-based campaigns, which have had demonstrated success in a variety of countries in Southeastern Europe.
The workshop will not address one-to-one or relationship-based fundraising, whether that is on-the-street outreach or targeted to personal engagement to leverage high-value donations.

Lecturer: Nathan Koeshall

27.03.2017 - 28.03.2017Resources & InnovationENAT
Organizational Culture and Agile Leadership (B)

Organizational Culture and Agile Leadership (B)

You puzzle about how to better motivate and integrate staff and to rearrange internal collaboration? You thinking about how to improve managing complexity? Your organization has grown fast and your culture as well as your leadership style have become inadequate? Employee fluctuation is high and there is a high degree of dissatisfaction among staff? These are only a few examples in which a closer look at organizational culture and leadership style is indicated. Many studies have shown the effects of organizational culture on e.g. employee creativity, performance, motivation, health and fluctuation.
Organization culture is the operation system of an organization. It determines how employees and leaders interact with each other internally and with external stakeholders. Analyzing and developing organizational culture and agile leadership style is critical for social enterprises and nonprofit-organizations in times of high complexity and volatility. Recent studies show that agile leadership principles allow for higher performance and employee satisfaction.
In the seminar you will learn how to analyze and develop organizational culture. You will reflect on your leadership style. In teamwork sessions you work on your challenges and use the introduced tools directly.

Lecturer: Björn Schmitz

10.04.2017 - 11.04.2017Sustaining SuccessENAT
Organizational Culture and Agile Leadership (A)

Organizational Culture and Agile Leadership (A)

You puzzle about how to better motivate and integrate staff and to rearrange internal collaboration? You thinking about how to improve managing complexity? Your organization has grown fast and your culture as well as your leadership style have become inadequate? Employee fluctuation is high and there is a high degree of dissatisfaction among staff? These are only a few examples in which a closer look at organizational culture and leadership style is indicated. Many studies have shown the effects of organizational culture on e.g. employee creativity, performance, motivation, health and fluctuation.
Organization culture is the operation system of an organization. It determines how employees and leaders interact with each other internally and with external stakeholders. Analyzing and developing organizational culture and agile leadership style is critical for social enterprises and nonprofit-organizations in times of high complexity and volatility. Recent studies show that agile leadership principles allow for higher performance and employee satisfaction.
In the seminar you will learn how to analyze and develop organizational culture. You will reflect on your leadership style. In teamwork sessions you work on your challenges and use the introduced tools directly.

Lecturer: Björn Schmitz

13.03.2017 - 14.03.2017Sustaining SuccessENAT
Training in Volunteer Management

Training in Volunteer Management

This three-day training will aim to develop key skills for volunteer managers, such as assertiveness, communication, conflict management, leadership etc., while also covering key concepts of volunteer management, including legal definitions and requirements according to the new law on volunteerism 78/2014 in Romania. Participants will be introduced to a structured system for performing the management of volunteers correlated with organizational management processes and the competences needed to manage such complex interactions.

The training will involve participatory methods, case studies and practical exercises aimed at stimulating both exchange of experience as well as good practice among participants and individual self-reflection on the effectiveness of volunteer involvement in the particular context of the participating organizations. At the end of the Training, participants will have a toolkit of instruments adapted and updated according to the new law on volunteering to use in volunteer management in their daily activities.

Lecturers: Cristina Rigman & Corina Pintea

16.11.2016 - 18.11.2016Sustaining SuccessRORO
Strategic Planning Workshop

Strategic Planning Workshop

This 2-day workshop will assist NGO-representatives in achieving a better understanding of what strategic planning is and how they can better correlate the organizational vision and ambition with the current environmental reality and the organizational operating model. The goal is to help NGOs in developing sustainable and long term operating models that will enable growth and a scalability of impact.

Among the topics addressed there are:
• Introduction of a new tool that will help participants in the process of planning – the Business Model Canvas and how can it be adapted for NGOs
• Context Analysis
• Vision and Operational Model Analysis
• Stakeholders Analysis
• Identification of Growth Centers within the organization
• Key Activities and Planning Steps required to be implemented

Lecturer: Vlad Craioveanu

17.10.2016 - 18.10.2016Resources & InnovationRORO
Fundraising and Resource Mobilization

Fundraising and Resource Mobilization

Competition among NGOs in the acquisition of donor funding is very strong. In order to meet the donors’ expectations, the fundraisers have to improve and professionalize their work. This course is designed to give you practical and appropriate tools to raise funds successfully in favor of your organization’s activities.

The training offers a complete overview of the development function of fundraising, featuring the most current information, trends and techniques and will provide an overview of skills, techniques and program components for effective fundraising. We offer a big-picture look at professional fundraising, including the important role philanthropy plays in organizations and key motivations behind why people give.

Communicating information about fundraising activities to appropriate audiences (donors and prospects alike) and keeping all stakeholders informed about the organization's progress is critical to ongoing and future success.

Lecturers: Kiry Noémi Ambrus & András Nagygyörgy

19.01.2017 - 20.01.2017Resources & InnovationHUHU
Business Design and Negotiation Techniques Supporting the Cooperation between NGOs and Corporations

Business Design and Negotiation Techniques Supporting the Cooperation between NGOs and Corporations

Participants will learn how to negotiate with a corporate partner and how to reach a result. This training can make the participant experience and understand through good practices how a civil organization can perform better in negotiation situations by using exact negotiation techniques, tricks and methodology.

Participants will not only work on the presentation of their organizations (pitch: a short presentation of their NGO) but also apply their learnings in a simulation of a negotiation in which the trainers as well as the participants will take over the role of a potential corporate partner in different situations. Trainers will show participants that negotiation is a skill they can develop, and how it can be used as an instrument. The negotiation training will not only operate with traditional means, but will also present a problem solving guide and its synthesizing tool by the design thinking methodology to use for concrete situations.

Lecturers: László Ágoston & Zsófia Rét & Iván Kepecs

21.11.2016 - 22.11.2016Sustaining SuccessHUHU
Training on Human Resources Management

Training on Human Resources Management

As a leader, have you ever wondered what would be the most suitable leadership style to help you lead the organization in the best way or about how to increase commitment, keep the motivation alive, how to prevent fluctuation? You surely were searching for ways how to make the selection procedure effective, how can you find employees that best fit the organization, best performing at their job. Do you want to have a better understanding of the essence of organizational culture and recognize its everyday manifestations and impacts on the way people work?

This training offers you an overview on these aspects and many more. We will use the method of blended learning: beside training modules, individual and small-group processes, case studies, methodological practice and feedback we will also practice coaching. As a result of the training you will see the relationship between behavior of people and the organizational behavior more clearly.

Lecturers: Noémi Ambrus & Gábor Lévai

04.10.2016 - 05.10.2016ImplementationHUHU
Leadership in Times of Crisis

Leadership in Times of Crisis

The capability for successful leadership is not something you are “born” with. Leadership can be learned and acquired. Professionalization of management must not be limited to technical/instrumental professionalization through increasingly applying management concepts and instruments. Above all, it also means professionalization of leadership, be it establishing appropriate structural arrangements, through evaluation or interpersonal leadership and improving it through training and learning. Especially in situations of crises, the interpersonal behavior of an organization’s leaders gains importance.

How can they influence not only the behavior, but also the ideas, emotions and values of their employees, as well as their attitudes towards goals and strategies, their commitment, identification and organizational culture? How can they build and strengthen trust in the organization and its leaders? How can they manage to navigate through rough times? In order to distinguish it from management, leadership deals with the concrete interpersonal behavior of the organization’s leaders, which ideally contributes positively to motivating other persons and strengthening their identification and engagement in the organizational goals.

Lecturer: Michael Meyer

 

12.01.2017 - 13.01.2017Sustaining SuccessDEAT
Which Is the Right Income Generating Idea for Our NGO?

Which Is the Right Income Generating Idea for Our NGO?

Increasingly, income-generating-activities and social entrepreneurship have become a standard part of a diversified funding portfolio of many non-profits in the CEE region. Some organizations have been very successful, some may be struggling. This workshop will teach you how to pick the right idea, how to test it and – above all – how to calculate whether it makes economic sense to invest in developing your business idea.

This hands-on practical, interactive workshop will walk you through the individual stages of a feasibility study process using your own examples. You will be able try out everything yourself, thus leaving the two-day workshop with tools and procedures that will enable you to assess effectiveness of any next business idea to come so that it truly contributes to long-term sustainability of your non-profit.

Lecturers: Jan Kroupa & Jana Ledvinová

17.01.2017 - 18.01.2017Resources & InnovationCSCZ
Impact Assessment for CSOs

Impact Assessment for CSOs

Funders, social investors, nonprofits, and social enterprises are united by a common goal: social change. To reach this goal, the social sector must identify which approaches work — and why.
The goal of social impact assessment is to drive improvements that increase the value of programs to the people they serve. Social impact assessment helps organizations to plan better, implement more effectively, and successfully bring initiatives to scale. Assessment also facilitates accountability, supports stakeholder communication, and helps guide the allocation of scarce resources.
The aim of this workshop is to provide participants with understanding, know-how and practical tools in setting up an optimal impact assessment model for their projects, programs and organizations.

Lecturer: Sonja Vuković

26.01.2017 - 27.01.2017Sustaining SuccessHRHR
Using Strategy to Improve Your Organization

Using Strategy to Improve Your Organization

This workshop on strategic planning will answer the following questions:

  • What is strategy, what is a strategic plan and how are they linked?
  • Why is it important to have/develop a strategic plan and for which audiences can such a plan be relevant?
  • What are the elements of a good strategic plan (environment, vision, mission, values, PEST/SWOT analysis, role of your organization in current environment and theory of change; strategic priorities/goals, internal strategic goals including structure, HR development and financing/sustainability thinking, steps/objectives for realizing strategic goals, activities)?
  • How to create/develop each of these elements?
  • How to turn a strategic plan into an operational plan?
  • How to use the strategic plan to create a fundraising plan and in the end how to monitor implementation?

Besides providing participants with a key theoretical foundation, practical work will enable them to “test” their understanding of the theory and give them the opportunity to apply this knowledge in their own organizations. Finally, the workshop will enable participants to identify/define issues/challenges arising from their work and address potential solutions with the support of facilitators.

Lecturers: Aleksandra Vesić Antić & Nathan Koeshall

07.11.2016 - 09.11.2016ImplementationSRRS
Marketing and Digital Communication for Cultural Organizations

Marketing and Digital Communication for Cultural Organizations

Professionalization of marketing and digital communication has increased dramatically over the recent years. It has become mandatory for a cultural organization to follow this change in order to still reach one's audience accordingly. This is why it is key for cultural managers to know how to apply effective ways of marketing and communication with your audience and your project-partners online and offline.

In this Workshop, the participants will learn how to develop and improve their marketing strategy, focusing on the specifics of arts and cultural marketing. Participants will get acquainted with a set of management skills to professionally implement and evaluate their marketing activities and to develop a marketing plan. Furthermore, we will focus on social media, content management, storytelling and SEO.

Lecturer: Daniela Unterholzner

 

27.01.2017 - 28.01.2017Sustaining SuccessENAT
Refugees – Strategies of Empowerment

Refugees – Strategies of Empowerment

Over the last years and months, many Non-Governmental Organizations have been intensely engaged in providing humanitarian aid for refugees. Courageous, unconventional and demanding actions have been taken not only by well-known and established NGOs but also by numerous private individuals and spontaneous initiatives. First actions focused necessarily on urgent basic needs and emergency relief. Meanwhile, several projects and startup ideas in different European countries have been started to facilitate self-empowerment among refugees and asylum seekers.

This workshop builds on these recent efforts by challenging the assumption that asylum seekers are mere passive recipients of help. By looking at successful strategies and best practices of empowerment, the workshop will help you to develop ideas on how to maintain or even improve the quality of your work with refugees. The following key questions will guide you through the workshop:

  • How can potentials, talents and skills among refugees and asylum seekers be identified and how can they be better promoted?
  • How can self-empowerment among refugees and asylum seekers be encouraged and self-initiatives be facilitated?
  • Which best practices exist in the area of self-empowerment among refugees and what can we learn from them?

Lecturers: Anja Christanell & Tamim Nashed

24.01.2017 - 25.01.2017Sustaining SuccessENAT
Communication in Times of Crisis

Communication in Times of Crisis

Internet is the first and very often the only communication channel for today’s users. A lot of activities in the user-provider communication is taking place via social networks, especially during the decision period and aftersales / after conversion period. The better the communication with the user/client/consumer, the stronger is the connection with the provider. But what happens when there is a case of crisis? A lot of books and blogs describe the crisis management procedure, but usually at the time people are reading them, the crisis has already begun.

The workshop will prepare the participants for crisis management and communication via internet during crisis period.

Lecturer: Miroslav Varga

05.12.2016 - 06.12.2016Sustaining SuccessENAT
Digging Deeper into the Data – Technology-Informed Fundraising

Digging Deeper into the Data – Technology-Informed Fundraising

Data is all around us and we daily face a choice to either engage with this phenomenon and embrace data as a tool for making change or to simply view them as an accumulation of useless stacks of information. The for-profit sector has been using data for years to make better products and services, to identify the customers who might want to buy those products and to learn better about the customer experience in using those products. However, in the non-profit sector, there has been less of a dedicated effort to understand and use data to improve the effectiveness and reach of the work we do.

This workshop is designed for organizations who want to understand the data they already possess, how to acquire new data and information that might be valuable, what they can do to organize and analyze that data and to realize the power they can unleash by using data for social good.  This will be very much a practical workshop with a number of practical and cost-effective (or even free) tools presented. Exercises will be centered on showing what well-organized data can do.

While data has many applications in the non-profit sphere, the specific focus of this workshop will be in how to use data to increase your fundraising outcomes, specifically from individuals and companies. A diversified and broader funding base requires a greater level of communication with targeted messages being tailored for each segment of the base.  Participants will also learn how you can use data effectively while still maintaining high standards of personal data privacy.  Participants will complete this course with a heightened understanding of the tools available for technology-informed fundraising and with an awareness of the required level of investment in both money and human resources to use these tools effectively.

Lecturer: Nathan Koeshall

03.11.2016 - 04.11.2016Resources & InnovationENRS
Organizational Design for the 21st Century: How New Models Are Transforming the Way We Work, Collaborate, Innovate and Grow within an Organization.

Organizational Design for the 21st Century: How New Models Are Transforming the Way We Work, Collaborate, Innovate and Grow within an Organization.

Innovation starts with people, working together, with a purpose within an organization. As traditional post-industrial working models start to change and we move from a model of “extracting value” to one of “creating value”, we need to reinvent the way we work.

This workshop will explore what innovation means at the personal level, to then explore how networked-structures work and how the new organizational models have emerged over the past years. We will be looking at the evolution of organizational models and exploring cases of organizations that are at the forefront, using models of self-management and empty center and have a vision of the organization as a living system.

Lecturer: Elena Rodriguez Blanco

13.10.2016 - 14.10.2016Resources & InnovationENAT
Leadership

Leadership

The capability for successful leadership is not something you are “born” with. Leadership can be learned and acquired. Professionalization of management must not be limited to technical/instrumental professionalization through increasingly applying management concepts and instruments. Above all, it also means professionalization of leadership, be it establishing appropriate structural arrangements or interpersonal leadership and improving it through training and learning.
Today, leadership more than ever means leading in and with teams; the leader as “lone wolf” or “great person”-theories are long outdated. The focus now is on social processes within teams. Leaders will continuously have to prove themselves within teams and be prepared for the dynamics of such teams. The training consists of four major modules: (1) Pros/cons of teamwork, team dynamics, (2) success factors for leadership, (3) shortcomings of decision making, (4) motivation beyond incentives.
Meanwhile, leadership behavior and its impact on organizational success have a prominent position within theoretical and empirical management research. Nonetheless, there is not only a considerable knowing-doing-gap, but also a deep gap between academic logic and common sense. Both of these gaps should be bridged.

Lecturer: Michael Meyer

06.10.2016 - 07.10.2016Sustaining SuccessENBA