Regional Programme 2014/2015

The Regional Programme 2014/2015 offered 28 workshops covering a huge variety of management topics. These ranged from marketing and project management, to advocacy, leadership and impact measurement. More than 250 representatives of 93 non-profit organisations participated in the workshops.

WorkshopDateFocusLanguageCountry
Cooperative Advocacy

Cooperative Advocacy

The Cooperative Advocacy training aims to increase the capacity of NGOs to engage decision-makers in an outcome-oriented and sustained process to advance a specific agenda for social change. Traditional advocacy approaches identify major stakeholders - such as government or businesses - as adversaries and use confrontational strategies as the most effective approach to achieve advocacy goals, which leads to political polarization, gridlock, and inferior policy outcomes. Through cooperative advocacy processes, FPDL helps civil society organizations to engage with policy makers, businesses and other social sector representatives using collaboration and dialogue to create sustainable policy solutions, mutually beneficial social change and long-term partnerships across sectors.

Lecturer: Olivia Baciu

17.06.2015 - 19.06.2015Local FocusRORO
Volunteer Management

Volunteer Management

The two days training will cover key concepts in volunteer management, including legal definitions and requirements according to the new law on volunteerism 78/2014 in Romania. Participants will be introduced to a structured system for performing the management of volunteers, based on 9 different steps, starting from the identification of the need for volunteers within the organization and walking the participants through key volunteer management steps such as recruitment, selection, motivation, supervision, evaluation, recognition and retention.

The training will involve participatory methods, case studies and practical exercises aimed at stimulating both exchange of experience and good practice among participants and individual self-reflection on the effectiveness of volunteer involvement in the particular context of the participating organizations. At the end of the training participants will have a toolkit of instruments to use in volunteer management.

Lecturer: Cristina Rigman

05.03.2015 - 06.03.2015ImplementationRORO
Fundraising in Practice

Fundraising in Practice

The importance of fundraising is clear. Significantly diminishing statutory grants, firms fighting with crisis, people struggling with debts make very unfavourable fundraising conditions. Many NGOs cannot even provide the minimal wages. Competition increases, particular organisations are looking for international funds.

We don't even have time for our work, not only for fundraising. Moreover, funders expect even more, including demonstrating impacts with quantified methods. And we are getting exhausted not being able to motivate anybody, though we have personally sacrificed so much for our cause.

Things will be permanently different, but it is possible to attract more funds. You need to understand the changes, mind set of donors, and to find additional funds. There are simple, practical and really useful methods available. The trainer himself is a fundraiser, with successes and failures. His proven principles give real help. Moreover, you will have a very unique opportunity to implement what you have learnt with 2 volunteers (company manager, university student), during a 3-month-time and 4-6 consultations.

Lecturer: Bakó Csaba

16.06.2015 - 17.06.2015Resources & InnovationHUHU
Social Impact Measurement basics

Social Impact Measurement basics

Have you ever dreamed of improved programme management, more effective planning or more precise evaluation? Do you desire an increased understanding of the impact of your work? Are you thinking of stronger communication of the value of your work to 'the people that matter'? Join us for this two day training and let us lead you through the labyrinth of Input - Output - Outcome - Impact and get inspired by the possibility of enhanced attention to the social value created by your cause or organization.

To make the impact you will need to:

  • define what success means to you, and
  • figure out how you will know when you have achieved it.

We will assist you on this hero's journey.

Lecturer: Kiry Noémi Ambrus & Gábor Lévai

26.03.2015 - 27.03.2015Sustaining SuccessHUHU
From Output to Impact

From Output to Impact

It is all about impact! Is it?

Social impact has become a buzz word in recent years. Nonprofit Organizations alongside governmental agencies as well as increasingly profit oriented firms have to or want to measure their social impact. Social entrepreneurs focus on social impact in their missions. There are impact investors in search of impactful project investments. Social Return on Investment (SROI) should be maximized. Social impact bonds are said to be a solution for distressed public budgets.

Brave new impact world. But what is it about impact? Is it simple a new term for outcome, benefits, social value? Is it a synonym for success? Why do we need a new term? Where does it come from? These questions will be answered in the first part of the session. Apart from that, an impact cube will be presented and conceptually located in the impact value chain. The impact cube will help to categorize different impacts.

The second part of the module will focus on measuring impact properly. Research designs and social science methods will be presented and applied to own projects proposed by the workshop members. Bring in your own project or organization and apply the proposed steps to your own situation.

The third part will be about valuation. Monetization methods are central and can again be reflected in the context of the projects proposed by the workshop members.

The fourth and last part will deal with different impact measurement/assessment methods. A short overview will be given and 2-3 prominent or typical methods described in more detail. A discussion of the relevance of the methods for the own project completes the module.

Lecturer: Olivia Rauscher & Christian Schober

22.06.2015 - 23.06.2015Sustaining SuccessDEAT
Teamwork - Building, Developing and Leading Teams (of Volunteers)

Teamwork - Building, Developing and Leading Teams (of Volunteers)

Volunteers are a key resource for many NPOs. Depending on the size, structure and mission of an organization they are deployed for various tasks and activities. Volunteers usually work together with other volunteers and/or paid staff. The design of this cooperation is an important component and one of the central challenges of volunteer management. Successful teamwork increases work satisfaction and commitment in both paid staff and volunteering staff. Consequently this has a positive effect on the client's system or the provision of services. Conversely, an increasing turnover among volunteers resulting from covert and unprocessed conflicts has a negative effect on the working climate.

This two day training will focus on the characteristics of building, developing and leading of (voluntary) teams in NPOs. In a first step the forming of cooperation among volunteers and/or paid staff will be theoretically highlighted. In a second step the theoretical concepts will be brought together with the practical experiences of the participants and their organizations. The use of action-oriented methods provides space for experiencing and developing of one’s own team and management skills.

Lecturer: Paul Rameder & Dieter Gremel

17.05.2015 - 19.05.2015Local FocusDEAT
Shout, maybe they will hear you! Communication, Marketing and New Media

Shout, maybe they will hear you! Communication, Marketing and New Media

Training Shout, maybe they will hear you! is a communication course prepared particularly for the non-profit organizations.

The brand of an organization evokes certain expectations: one can foresee ability and quality of work. The brand, however, needs to be build, taken care of, and these actions are directly related to the art of "selling well". Non-profit organizations cannot afford to wait until someone recognizes them, but must find a suitable way to present their skills, not only to their clients, but especially towards the donors, volunteers and other partners. Lack of resources (both financial and time) brings increased demands on the skills of employees of non-profit organizations, because they have fewer "attempts to succeed".

Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest... are currently at the forefront of communications being called new media. The training will brief the participants with major kinds of social networks and their utilization in PR, marketing and fundraising of non-profit organizations.

Lecturer: Věra Staňková & Lenka Iľanovská

16.04.2015 - 17.04.2015ImplementationCSCZ
Social Marketing for NGOs

Social Marketing for NGOs

Social media is one of the fastest growing job segments today. At the same time there are new internet marketing tools available and promoted so many companies and institutions are looking for experts to be able to utilize all the benefits of the new marketing tools.

Social media is a must and those organizations without it are falling behind as there are far too many benefits to ignore including:

  • Building Brand Awareness
  • Spreading the word for your products/services
  • Share your company story
  • Sales/Referrals
  • Increasing trust
  • Increased loyalty
  • Protecting your reputation
  • Active social media improves search engine rankings

Understanding where social media and internet marketing fit into CSO’s overall marketing strategy is essential to better utilising their resources (human and promotional) and creating an efficient PR plan. Non-profit organizations usually have limited resources and could fairly benefit from the use of the new marketing tools, but they still require basic understanding on their optimal use to be able to make the most benefits to their organization’s mission and goals.

This workshop will help participants to have clear understanding on social marketing purpose and tools, to be able to adjust and use marketing mix to their marketing goals and to better position their organization at the target markets Participants will speed on what social media is, why businesses are using it, the benefits and risks along with how it can play an important role within the business/organisation. Finally, they will gain not just understanding but basic skills in preparing internet campaigns for their social and/or pure economic causes.

Lecturer: Sonja Vuković & Miroslav Varga

09.03.2015 - 10.03.2015ImplementationHRHR
Leadership

Leadership

The capability for successful leadership is not something you are "born" with. Leadership can be learned and acquired. Professionalization of management must not be limited to technical/instrumental professionalization through increasingly applying management concepts and instruments. Above all, it also means professionalization of leadership, be it establishing appropriate structural arrangements or interpersonal leadership and improving it through training and learning.

This day, leadership more than ever means leading in and with teams; the leader as "lone wolf" or "great person"-theories are outdated already for long. The focus now is on social processes within teams. Leaders will continuously have to prove themselves within teams and to be prepared for the dynamics of such teams.

The training consists of four major modules:

  1. Pros/cons of teamwork, team dynamics,
  2. success factors for leadership,
  3. shortcomings of decision making,
  4. motivation beyond incentives.

Meanwhile, leadership behaviour and its impact on organizational success have a prominent position within theoretical and empirical management research. Nonetheless, there is not only a considerable knowing-doing-gap, but also a deep gap between academic logic and common sense. Both of these gaps should be bridged.

Lecturer: Michael Meyer

28.05.2015 - 29.05.2015Sustaining SuccessENBA
Growing for good - How can effective projects spread?

Growing for good - How can effective projects spread?

You see there is a solution to a pressing social problem, but the solution is only implemented locally and reaching only a few people? You think the solution should be scaled or replicated to make more impact? Probably you see that others found a solution to a pressing problem you work on or perceive also. But how can you learn, use or adapt their ideas and approaches to your situation?

You have successfully solved a problem in your community? But other communities have the same problem? How can you transfer your solution to help them? You have developed a new method of teaching, a new intervention to empower marginalized people? You want to find ways to grow your organization or to spread the approach to new places? But you feel you could need some advice for doing this? And how can you keep control over standards of quality or generate income to finance your costs? Which options do you have to grow your organisation to serve more people? Or what are the possibilities to make more impact beyond your own organisation?

The seminar will present basic ideas on disseminating, scaling or replicating effective ideas and discuss typical strategies to do so with all their pros and cons. The leading question will be: Does growing a social innovation always mean to grow an organisation? Participants will have opportunity to present their projects and to develop a plan how to grow them.

Lecturer: Georg Mildenberger & Gunnar Glänzel

29.04.2015 - 30.04.2015Sustaining SuccessENRO
Community Outreach & Mobilization for CSOs

Community Outreach & Mobilization for CSOs

This training course will enable the participants to learn more about Community Outreach & Mobilization for Civil Society Organizations. The participants will be trained on utilized the most innovative and efficient tools for community outreach & mobilization for the purpose of undertaking community-based projects, engaging their constituencies, cultivating partnerships, carrying out efficient advocacy campaigns, etc. By analyzing real-life case studies, the training course will provide the participants with a fully immersive experience into these critical subjects, through the use of the famed case method pioneered by Harvard, enabling them to get a deep insight and understanding on the importance of community outreach and mobilization efforts for CSOs, and how they can adopt and leverage the best practices for their organizations with the aim of increasing their direct and indirect impact to target groups and final beneficiaries.

Lecturer: Kushtrim Puka

14.04.2015 - 15.04.2015Local FocusENRS
Fundraising: Communications, Community, Strategy

Fundraising: Communications, Community, Strategy

Developing a diverse set of income streams for an organization is more than a healthy strategic choice - it can be a meaningful way to engage individuals in your mission and vision. Further, there are numerous examples emerging from across Central and Eastern Europe of NGOs successfully raising significant funds from their communities. This programme will explore what is working across the region and why, and guide you through a process to develop your own communications-based fundraising strategy. This session will primarily cover mass-fundraising and campaign-based fundraising that targets citizens and corporations. It will touch on some interesting social enterprise models but it will not cover grant writing.

Lecturer: Christopher Worman

12.03.2015 - 13.03.2015Resources & InnovationENAT
Situational Leadership

Situational Leadership

Any other course teaches you how to become a professional in a certain field. This course helps you become effective management professionals regardless of your field of expertise.

Participation in this course will help you:

  • Understand the role of a manager and leadership in an organization
  • Gain expertise in a field usually neglected but essential for your success
  • Practice skills and attitudes required for a manager to be a leader
  • Understand the place of ethics in leadership
  • Take decisions in times of crisis

Lecturer: Bianca Dreossi & Silvia Mişu

27.01.2015 - 28.01.2015Sustaining SuccessRORO
Strategic Planning Workshop

Strategic Planning Workshop

This 2-day workshop will assist NGO representatives in achieving a better understanding of what strategic planning is and how they can better correlate the organizational vision and ambition with the current environmental reality and the organizational operating model. The goal is supporting NGOs in developing sustainable and long term operating models that will enable growth and scalability of their impact.

Among the topics addressed are:

  • Introduction of a new tool that will help NGOs in the process of planning – the Business Model Canvas and how can it be adapted for NGOs
  • Context Analysis
  • Vision and Operational Model Analysis
  • Stakeholders Analysis
  • Identification of Growth Centers within the organization
  • Key Activities and Planning Steps required to be implemented

Lecturer: Vlad Craioveau

29.10.2014 - 30.10.2014ImplementationRORO
Online marketing workshop for NGOs

Online marketing workshop for NGOs

The objective of this 1 day workshop is to give the participants an overview on how they can effectively use online channels in their communication efforts and examples of successful tactics.

Topics to be covered:

  • defining the audience
  • setting objectives
  • use of social media channels in reaching objectives: facebook, instagram, youtube, twitter
  • use of Google Adwords & Google Grants in reaching objectives

Lecturer: Daniel Matei

24.10.2014 - 24.10.2014ImplementationRORO
Legal Capacity Building Training for Hungarian NGO Grantees

Legal Capacity Building Training for Hungarian NGO Grantees

The objective of the workshop is to further develop the legal competency and capacity of the 34 ERSTE Foundation grantees in Hungary. The legal environment in the country has radically changed over the past 24 months as a result of a wave of new laws adopted by the current government and compounded by repressive and unlawful implementation by state authorities. This workshop, therefore, is designed to mobilize legal experts in order to better equip NGO managers with the knowledge they need to navigate this changing and increasingly treacherous legal environment.

The project activities will include:

  • Explanations of legal issues common to groups of grantees;
  • 6 interactive lectures given by PILnet staff and pro bono lawyers. The subject of the lectures will be determined based on PILnet’s experience with NGO-related laws and regulations and the new demands of the country’s legal environment, as Hungary’s biggest broker of legal pro bono services;
  • Where appropriate, we will arrange pro bono legal counsel for participants through PILnet’s Hungarian pro bono network (www.probonougyved.hu) based on discussions with NGOs managers over the course of the project.

Lecturer: Barabás Tamás

26.01.2015 - 26.01.2015Local FocusHUHU
Negotiation

Negotiation

Participants will learn how to negotiate with a corporate partner and how to reach a result. This training can make the participant experience and understand through good practices how a civil organization can perform better in negotiation situations by using exact negotiation techniques, tricks, methodology. Participants will not only work on the presentation of their organizations (pitch: a short presentation of their NGO) but also apply their learnings in a simulation of a negotiation in which the trainers as well as the participants will take over the role of a potential corporate partner in different situations. Trainers will show participants that negotiation is a skill they can develop, and it can be used as an instrument.

Lecturer: Vitézy Péter, Rét Zsófia & Kepecs Iván

19.01.2015 - 19.01.2015Local FocusHUHU
CSR partnerships

CSR partnerships

Participants are getting involved into values, aspects and dilemmas behind CSR. Based on their experience and initial knowledge about CSR they are defining corporate social responsibility. Trainers will illustrate global trends emphasizing social responsibility of the corporate sector. During this CSR training both theory and practical experience will be adopted. Participants will understand the reason of fading borders between the business and the civil sector, and social responsibility of both. This will lead to a more complex paradigm with mutual responsibility of stakeholders and the opportunity of Corporate Social Innovation, a win-win cooperation of business and civil parties focusing on sustainable social innovation. Theories will be presented with good practices. To gain practical experience we will prepare a simulation of the required steps for implementing a CSR action plan for a corporation and for building effective CSR partnerships.

Lecturer: Rét Zsófia & Kepecs Iván & Ágoston László

01.12.2014 - 01.12.2014Local FocusHUHU
Strategic Planning in Practice

Strategic Planning in Practice

Strategic Planning is of utmost importance: without a proper strategy NGOs will surely underperform, using their resources suboptimally, as they often lack focus and strategic thinking. Without clear directions and well defined steps, 'firefighting' will prevail. They are reactive, not proactive...

For successful fundraising, you need clear answers to strategic questions, too. Often during the planning of fundraising activities it turns out the NGO should spend time with strategy first. Donors tend to prefer NGOs with proper strategies. It also helps attracting volunteers and members. But most NGOs don't have a real strategic plan, don't know how to do that and cannot make one unless they get help. We will show you a very practical and proven method, with ample of examples and time for discussions, too. Moreover, you will have a very unique opportunity to implement what you have learnt with 2 volunteers (company manager, university student), during a 3-month-time and 4-6 consultations.

Lecturer: Bakó Csaba

18.11.2014 - 19.11.2014ImplementationHUHU
The Ecosystem of Social Entrepreneurship

The Ecosystem of Social Entrepreneurship

Over the last decade the concept of Social Entrepreneurship has attracted a lot of attention in the scientific debate and the NGO/NPO practice. Numerous institutions and structures have evolved around this phenomenon, including financing models. International foundations, philanthropists and various networks have committed themselves to support Social entrepreneurship. But what is the reality of Social Entrepreneurship in Austria? How can existing Nonprofit-Organisations and Start-ups benefit from the concepts, terms and infrastructure that has developed around the new terminology?

In the course of this workshop, we will give an overview of the field of Social Entrepreneurship, its actors and its relevance for NPOs and NGOs. The workshop's primary aim is to acquaint participants with the language, tools and resources of Social Entrepreneurship and allow practice transfer into their own organisations.

Lecturer: Reinhard Millner & Peter Vandor

24.11.2014 - 24.11.2014Local FocusDEAT
Project Management in NPOs

Project Management in NPOs

Project Management is becoming an increasingly important competence in non-profit organisations. Temporary funds, project management requirements on the part of public authorities as well as trends and developments concerning volunteer work require efficient project management as well as new methods when dealing with groups and their integration in project teams. Additionally, project management is becoming crucial when implementing cooperation inside the NPO sector as well as with public institutions and corporations (see Millner/Majer 2013*).

The workshop will be held in two days and aims at enabling participants to properly use project management methods and instruments throughout all phases of the project cycle, from project proposal to project realisation and successful completion. Thereby, special focus will be laid on distinctive features of non-profit organisations. On the basis of selected real-life projects of participants, project management competencies shall be acquired, discussed and deepened.

Lecturer: Reinhard Millner & Christian G. Majer

22.10.2014 - 23.10.2014ImplementationDEAT
SmartTime 2015

SmartTime 2015

Personal productivity is a modern trend around the world. Its goal is not to "manage time" (because we cannot do that) but to manage ourselves and our activities in a way that would enable us to fulfil a lot of various tasks in the most easiest and the most effective way. Workshop SmartTime uses a unique method called "action-hack", thanks to which the participants get a system of specific, practical and immediately applicable steps, methods, and tools. They can choose those which suit their needs and preferences the best.

Content of the seminar:

  • Personal productivity vs. time management
  • Workoholism
  • Planning and organization of tasks
  • Implementation of tasks
  • Inbox zero e-mail
  • Work-life balance
  • Tools of time management

Lecturer: Oliver Jakubík

15.01.2015 - 15.01.2015Local FocusSKSK
Online fundraising - fundraising in the World of Ones and Zeros

Online fundraising - fundraising in the World of Ones and Zeros

Are you interested in how to present your NGO in the world of ones and zeros? Are you looking for new, modern and unusual ways of fundraising? Do you need inspiration? Or are you just not sure how online fundraising can work for you?

In this seminar we will introduce you to both theory and practical reality of online fundraising. We will tell you how to effectively use it in different types of organizations. The main goal is to inspire you with functional local projects as well as foreign ones and to share with you knowledge and experience from experts of this field.

Lecturer: Lukáš Hejna

13.11.2014 - 14.11.2014ImplementationCSCZ
Strategic and Communication Planning

Strategic and Communication Planning

Strategic and Project Planning: This module involves mapping the current situation and current resources of an organization, including human, financial, and organizational resources. Based on the existing situation, representatives of the participating NGOs then define their main strategic goals for the next three to five years. The strategic planning session includes development of concrete steps to be implemented – a so-called "action plan". Part of the module will be dedicated to project planning. After defining strategic goals participants are ready to think at the project level and design projects in line with their overall strategy.

Communications Strategy: In this module, NESsT will introduce participants to elements of strategic communications to promote their mission. The training covers following elements: how to assess internal communications, segmentation of audiences, and identification of their needs and interests, messaging, branding, and communication channels, campaigns, and performance management.

Lecturer: Andreja Rosandić

21.01.2015 - 22.01.2015ImplementationSRRS
Project Cycle Management

Project Cycle Management

In order to prepare a project proposal which will achieve its purpose a good preparation of a project idea is required.

It should be able to answer important questions related to the project:

  • Who is implementing the project?
  • Why?
  • For whom?
  • How?
  • When?
  • Where?
  • How much does it cost?

The first step in the project planning process is analysis. We analyse problems, stakeholders, the organization and the targeted state. Based on the analysis, we can start with the definition of the overall project and its most important parts.

Thus, when preparing a project proposal each organization should clearly define:

  • General and specific objectives
  • Results and activities
  • Action plan
  • Target groups and final beneficiaries
  • The methodology and implementation risks
  • Project sustainability
  • Budget

This workshop aims to prepare participants and strengthen their capacities needed for the preparation and development of projects and their application for available grants with special emphasis on tenders published by the European Union.

Lecturer: Vera Gjokaj

11.11.2014 - 12.11.2014Resources & InnovationHRHR
Financial Sustainability

Financial Sustainability

Financial sustainability consists of four core areas that determine an organization’s success: resource planning and systems, financial diversification, self-financing, and performance management. In NESsT’s Financial Sustainability workshop, each area is examined through both theoretical and practical exercise that guide organizations toward appropriate financial strategies that fit their long-term institutional goals and objectives.

Main goal of the workshops is to increase the organizational and impact capacity of regional NGOs in the Balkans, with a particular emphasis on fundraising, sustainable income generation, financial diversification, and performance management.

Lecturer: Andreja Rosandić

04.11.2014 - 05.11.2014Sustaining SuccessSRRS
Marketing Management in Nonprofit Organisations

Marketing Management in Nonprofit Organisations

The main elements of marketing management issues are imparted to establish a homogeneous and current knowledge base among participants. In doing so, the participants´ practical expertise and previous knowledge will be picked up. Marketing is seen as a way of thinking, a kind of a mindset and a management duty in markets. Starting with marketing targets, strategic and functional marketing issues are discussed. Psychological and sociological approaches to explain the behavior of marketing addressees (target groups - clients, patients, relatives, "customers", and employees as well as volunteers), aims of market segmentation and the impact of marketing instruments are core topics.

The communication policy is thereby seen as an essential instrument which has to be designed for establishing and maintaining long-term relationships with stakeholders. Marketing decisions need an up-to-date and target-relevant information basis which can be developed with market research. The main elements of a market research design (purpose, methods, sampling, etc.) are introduced briefly.

Lecturer: Renate Buber

09.12.2014 - 10.12.2014ImplementationENAT
Marketing Management in Nonprofit Organisations

Marketing Management in Nonprofit Organisations

The main elements of marketing management issues are imparted to establish a homogeneous and current knowledge base among participants. In doing so, the participants´ practical expertise and previous knowledge will be picked up. Marketing is seen as a way of thinking, a kind of a mindset and a management duty in markets. Starting with marketing targets, strategic and functional marketing issues are discussed. Psychological and sociological approaches to explain the behavior of marketing addressees (target groups - clients, patients, relatives, "customers", and employees as well as volunteers), aims of market segmentation and the impact of marketing instruments are core topics.

The communication policy is thereby seen as an essential instrument which has to be designed for establishing and maintaining long-term relationships with stakeholders. Marketing decisions need an up-to-date and target-relevant information basis which can be developed with market research. The main elements of a market research design (purpose, methods, sampling, etc.) are introduced briefly.

Lecturer: Renate Buber

03.12.2014 - 04.12.2014ImplementationENHR