Renaming Machine

Organisation: P.A.R.A.S.I.T.E. InstituteCountries: Slovenia

The project The Renaming Machine looks at the complex entanglements involved in the political and cultural processes of renaming. Its main concept reflects the crucial need to question the way these processes have influenced the construction and destabilisation of the memory of national, cultural and personal identities in the former Yugoslavia and South-Eastern Europe over the past two decades. The project examines various artistic and cultural phenomena associated with the notions of “renaming” and “branding,” in order to determine the extent to which renaming affects visual culture and shapes the cultural identities and cultural politics of the region.