Born in Fargo (USA), a place made famous by a Coen brothers’ film, Heide spent most of her life in Austria. After finishing university programmes in journalism, theatre, film and media studies in Vienna and San Francisco, milestones in Heide’s career were heading the press department at Tanzquartier Wien and working as a production manager at Wiener Festwochen. After that, she worked with Erste Bank’s sponsoring department ‘Kontakt. The Arts and Civil Society Programme of Erste Group’. All these vocational challenges have equipped her well for her latest challenge: the Culture Programme of ERSTE Foundation, where she started in 2009.