Unusual Cooperation Wins Czech PR Award 2016!

Pragulic is a social enterprise in Prague that challenges the stereotypes associated with homelessness by enabling people to experience the world from a homeless perspective. In 2013, the initiative was one of the winners of the ERSTE Foundation Award for Social Integration. Part of the award was not just prize money but also PR support for the organisation for two years.

Now, the cooperation of ERSTE Foundation, PR agency Weber Shandwick and social enterprise Pragulic has been awarded within the Czech Public Relations Awards 2016. It has received the first place in the category “State Administration, Public and NGO Sector”. The jury appreciated the unusual and effective trilateral cooperation, as well as the ability to communicate the difficult topic of homelessness and social integration in positive way through various media channels.

We are happy about this award and thank Barbora Umancová and Vítězslav Horák (photo: on the right) and their team from Weber Shandwick for their great job. Congratulations to Pragulic who made use of the support in the best possible way.